Money Comes Faster When You Get This Right

99% of solopreneurs haven’t heard about PMF.

Photo by rupixen on Unsplash

Let me tell you a secret about your role models.

You know the ones:

• They make millions of $$$ online,
• They have 100k+ audiences,
• They have book deals,
• Speaking gigs, and
• Sell out their products.

They do a lot of things right.

But there is one key thing. Without it, all the marketing, consistency and growth hacks in the world won’t help you.

They have product-market fit.

This piece is inspired by Lenny Rachitsky posts about product-market fit and pivoting. If you’d like to read his work, I’ve linked the posts I’ve quoted below.

What is product-market fit?

It’s a magical thing.

When you find a way to satisfy the exact needs of a certain market in a scalable way, you’ll notice:

• Sudden, effortless growth OR slow but steady growth (for smaller niches & B2B…