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Marketing Is Insanely Overwhelming — But That's Not Why It's Difficult.
There's only one secret to business success, especially if you're trying to make it online. The secret is this: learn marketing.
All the other skills you need to grow a business may never be necessary if you don't learn marketing.
Sure, you can argue that sometimes things happen all on their own. You posted somewhere, and it became viral, and you sold however many units of what you're selling. You hacked a platform or won a big contract.
But that's not sustainable business growth, and you know it. That's more like winning the lottery.
Or you could say, heck, what are marketing agencies for?
Well, have you tried walking into a marketing agency having absolutely no clue what you want to achieve and how it's done? Because I can tell you right now, that wouldn't end well for you.
There's no way around it.
The only way to grow a business and make serious money long term is by learning marketing AND choosing a marketing strategy that works for you.
Now, as I mentioned in the headline, that's overwhelming as hell.
So. Many. Options.