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In news pieces, yes, the end isn’t interesting. In educational pieces, the beginning hooks you in, and if you want to go deep, you stay. Most people want to get the benefits you describe in the Why, so they stick around.

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Maya Sayvanova
Maya Sayvanova

Written by Maya Sayvanova

6-Figure Writer | Featured in Business Insider & Metro UK | Helping solopreneurs succeed | Sign up here: https://rb.gy/jbwa8b

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