I’m Surprised By The Quality Of My Uninspired Writing.

If you make your tired brain care, you can make your readers care.

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I took Shonda Rhimes Scriptwriting MasterClass a few years ago, and if I have to boil it down to one thing, it’s this:

All successful writers write a lot.

Like, A LOT.

It doesn’t matter if you’re a scriptwriter, novelist or blogger. Copywriters nowadays have much more to write than a slogan or an ad: there are websites, social media posts, listings.

Writing isn’t exactly a passive income system.

Of course, your name will work for you after a while. If you’re lucky, a few of your written things will continue to bring you great money and popularity for years.

But successful writers write. Let me put it another way: rich writers write. No way around it.

So, I write a lot.

More than I’m comfortable with.

I realize I’ve idealized the profession of a writer. I’ve created an image in my head that doesn’t exist: a writer who walks on a beach, travels, paints, meditates and exercises, all the while generating ideas and inspiration.