How Successful People Sell (More) Online

It starts with not selling.

Maya Sayvanova
7 min readMay 11


Photo by Alla Sergeeva:

She leaned closer over the small round table as if she was trying to soak up every word.

“Could you e-mail me all that, point by point?” she asked when I was done talking.

That’s when I knew I had to write this post.

One of my best friends is starting a micro-business as a therapist.

This woman, I kid you not, is one of the smartest, most empathetic people on the planet. I know for a fact that she’s changed lives doing what she does.

And yet, when she told me what she was charging for her sessions, I literally slapped my forehead.

“Are you doing anything to grow this business?” I asked.

“Well, I’m thinking about it…”

No! No thinking about it and no postponing it. When you’re awesome, you need to start working on spreading your awesomeness NOW.

So, if you’re new to selling stuff online or you’re ready to take this seriously and reach the next level, here’s what you need to know (as learned from Russel Brunson, Marie Forleo, Joana Wiebe, Tim Denning, and other industry leaders).

I’m not that cool. Are you?

Here’s something you know you should do, but haven’t done yet (or not well enough) — choosing a niche.

And I don’t mean, “I sell real estate investment courses to women.”

I mean, “I sell real estate investment courses to women who’ve always dreamed of a RE business, but don’t have the money to start it.”

See the difference?

Now, all the women who do have the money to start the business won’t buy your course.

But all the women who don’t have the money to start the business would KILL to get your course.

Because as they looked into every other course they looked into, they thought, “I’ll buy that someday when I have the money to start.”

This was hard as fuck for me to do. I struggled so much with the fact that I’d lose some of the people I like to work with.



Maya Sayvanova

I've been running a one-person business for 10 years. Let me show you how to start & grow your own. Join the community: