10x Your E-mail List With This Simple Mind-Shift.
Plus examples.
The afternoon sun spills through my windows, and I know my kids will be back from preschool in an hour or so. I don’t have the energy for more productive work, but I’m still in work mode. That’s when I like to set aside some time for learning.
So the other day, I was sitting on my couch, drinking my third latte for the day (motherhood!), listening to the She Means Business podcast with Carrie Green, which I love, and I hear a piece of advice I keep hearing.
Don’t overthink the freebie.
Hmm.
I can see the positives of this advice. First, it empowers you to act. As Neil Bradman puts it, 90% of marketing doesn’t work because it doesn’t get done. It’s better to have any freebie and grow your e-mail list slowly than not at all.
Second, this advice implies that you can (and should) create multiple freebies. With marketing, testing is always better than assuming, so trying different freebies drastically increases your chance of success.
But this could be keeping you stuck.
The problem is this advice makes you underestimate the freebie. Remember:
- People won’t get something just because it’s free…