Content marketing sounds complicated. It isn’t.
It means sharing free content in different ways: Medium posts, Substack newsletters, YouTube videos, or social media.
And you only need one thing to start: your idea-generating brain.
64% of the most successful B2B marketers have a documented content marketing strategy (Content Marketing Institute).
Why? Because it works. Well, it works if you know how to work it.
To that end, would you be interested in hearing the 3 non-negotiable rules of content marketing that will grow your business beyond belief?
Let’s go, then.
Rule #1: Clarity is better than creativity.
People don’t understand you.
Trust me; I’ve done the legwork.
As a copywriter, I often do user testing of my copy using the 10-second test. I put my copy in a basic design and test it against my client’s existing copy by showing it to people for 10 seconds. Then I ask the respondents to tell me what’s the product/service and what’s the main benefit.
I use an audience that matches the demographic of my clients’ ideal clients, so these people should have a basic idea of what we’re talking about.
Plus, 10 seconds should be long enough for anyone to understand what you’re about. In any case, it’s probably all you will get before your potential client leaves.
Still, 8 times out of 10, when I test something that my clients or I consider witty/smart/interesting/creative/cool, people give me answers like this:
Things aren’t much different with content marketing.
Your headline should be clear first, everything else second. Because, get this, if your headline is clear, you will get views from people who are interested in your topic.
Your content should be clear and to the point. Because then these people will get the value…