Follow These 3 Rules Of Content Marketing To Amass A Fortune.

Maya Sayvanova
4 min readMay 24, 2023
Photo by Ann H:

Content marketing sounds complicated. It isn’t.

It means sharing free content in different ways: Medium posts, Substack newsletters, YouTube videos, or social media.

And you only need one thing to start: your idea-generating brain.

64% of the most successful B2B marketers have a documented content marketing strategy (Content Marketing Institute).

Why? Because it works. Well, it works if you know how to work it.

To that end, would you be interested in hearing the 3 non-negotiable rules of content marketing that will grow your business beyond belief?


Let’s go, then.

Rule #1: Clarity is better than creativity.

People don’t understand you.

Trust me; I’ve done the legwork.

As a copywriter, I often do user testing of my copy using the 10-second test. I put my copy in a basic design and test it against my client’s existing copy by showing it to people for 10 seconds. Then I ask the respondents to tell me what’s the product/service and what’s the main benefit.



Maya Sayvanova

6-Figure Writer | Featured in Business Insider | Helping solopreneurs succeed | Sign up here: