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F*ck Execution. Ideas Are Everything.
I want to protect you from bad advice.
There’s SO much bad advice out there, especially for a beginner solopreneur. It can slow you down by years.
One of my “favourite” BS pieces of advice is this:
“It’s not about ideas, it’s about execution.”
Here’s why that’s sucky advice and how to come up with the best ideas ever.
Ideas are everything.
If you have a bad idea, execution would be pointless. It would lose you time & money and hurt your reputation.
Go ahead, start a silly business. Suggest the stupidest idea to your boss. Write an article about your toenails.
Execute. I dare you.
If you have an average idea, good execution can help you make the best of it — but it still wouldn’t bring about anything great.
Just look at the Spice Girls.
If you have a great idea, that’s when execution really matters.
Poor execution can botch a great idea, for sure. But without a great idea, there would be nothing to botch in the first place.
Execution matters, but I won’t have anyone tell me that ideas don’t.